Photo by Ronny Young

Word of mouth is one of the most effective marketing techniques available today. In these difficult times, with consumers losing confidence in the world around them, traditional advertising has become less and less effective. The most powerful and effective messages come from relatable people who speak from a position of trust. That's why any marketing division worth its salt maintains a stable of Influencers. 

Influencers are lab-grown parasitic organisms which excrete eggs that are impossible to detect, except under a microscope. The domestic Coke™ supply [1] is laced with these tiny eggs. Each time you drink from the Coke™ supply, roll a d10. If it comes up as a 1, you have ingested an Influencer.