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| Artist: Felipe Escobar Bolivar. |
Rats were trained in a Skinner box to approach the food cup when a distinct click was sounded. Ribonucleic acid was extracted from the brains of these rats and injected into untrained rats. The untrained rats then manifested a significant tendency (as compared with controls) to approach the food cup when the click, unaccompanied by food, was presented.
It's uncomfortable to admit, but many of our behaviours are ultimately controlled by simple chemistry. Love, fear, depression, loathing. They're all born from a cocktail of chemicals bubbling away inside the brain. This is the principle exploited by the Habit Former - a small insect about the size of your fist. By injecting you with a cocktail of specially-curated ribonucleic acids, it can completely transform your personality.